Sunday, April 25, 2010

The Mapes Hotel: Lost Landmark Of Northern Nevada History

By Ross Everett

On January 31, 2000, the historic Mapes Hotel in Reno was imploded by 75 pounds of explosives tucked into the art-deco structures support columns. The destruction of the Mapes put an end to years of efforts to preserve the building via lawsuits, redevelopment proposals, and grass roots action. The National Trust for Historic Preservation took up the cause of the Mapes, and challenged the destruction in a suit that eventually reached the Nevada Supreme Court.

While the logic and necessity of demolishing the Mapes is very questionable, one thing that is certain is that the hotel was an important part of Northern Nevada history. The Mapes opened in'47 and with it ushered in a new era for casino gambling and the state of Nevada. Despite some historical revisionism that suggests that the modern era began in Las Vegas with Bugsy Siegel's famed Flamingo, the Mapes was actually the first building in America to have a hotel, casino and live entertainment under the same roof. The Mapes attracted countless celebrities who'd make it their home when business brought them to Northern Nevada--this included movie stars like Clark Gable, TV stars like the cast of 'Bonanza' and political power brokers like infamous anti-Communist crusader Joseph McCarthy.

In the 50s and 60s it became, along with Lake Tahoes Cal-Neva Lodge the place to be seen in Northern Nevada. The top floor, window-walled Sky Room showcased performances by the legends: Frank Sinatra, Dean Martin, Jackie Gleason, Louis Prima, Mae West, Milton Berle, Sammy Davis, Jr., and the Marx Brothers among others. Subsequent years were not kind to downtown Reno but the Mapes continued to do well during the 60's and 70's. The hotel finally closed in'82, due more to financial difficulties experienced by the Mapes family caused by one of their other Northern Nevada gaming properties than anything else.

Reno never experienced the massive growth that occurred in Las Vegas and southern Nevada, and for that reason the destruction of the Mapes is more open to debate than the hotel demolitions to the south. Even the demolition of The Sands--perhaps the most historically significant casino in the state--is hard to argue against given the inability of such a small property to compete in the current Las Vegas marketplace and in light of the value of the mid-strip real estate. The old properties may have historic value to pop culture historians, but their survival doesn't make economic sense. They're simply 'analog players in a digital world'.

This is not the case in Reno, where land and buildings for development in virtually every casino area are abundant. The official reason that the Mapes had to come down was that the city needed the land--which sits along the banks of the Truckee River--to expand its riverside district of art galleries, restaurants and shops. The revitalization of downtown Reno is definitely needed and a legitimate goal, but at the same time it is hard to think that the Mapes was a barrier to this. Indeed, a number of proposals for redevelopment including office space, artists lofts and upscale senior housing would have probably served to enhance the livability of the downtown area. For whatever reason, the City Redevelopment Authority wouldn't approve any of the proposals and the fate of the Mapes was sealed.

The role of the City Redevelopment Authority was questioned throughout the process. Overlooking the Truckee River, the hotel was on a prime location between the downtown casino area and the riverfront district. A number of sound financial proposals were presented that would preserve the integrity of the structure including condominiums, office space, and perhaps most viable, upscale senior apartments. Oddly, all of these proposals were turned down by the citys Redevelopment Agency which continued to maintain that demolition was the only viable option despite copious evidence to the contrary.

Following the 2000 demolition, the lot remained vacant for over a year until a temporary ice skating rink was hastily constructed the following winter. The property has been improved and the rink is now permanent which, while not in itself a bad use for the land, further calls into question the efficacy of demolishing the structure. It would appear that the city had no clue what to do with the land, but for whatever reason wanted the building brought down. This has led to all sorts of conspiracy theories, from the City Development Agency having financial incentive to raze the hotel to rumors that the building was haunted and was destroyed to keep the Reno area from being overrun with paranormal activity. Whatever the reason for the decision, the city of Reno has lost a beautiful art deco treasure that played a significant part in the economic growth of the state.

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