Tuesday, September 13, 2011

Use Social Media Marketing for promoting your blog or website

By Mitchell Scott


Social Media can be a good way to get traffic to your website, meet people within your industry, and connecting with others. That being said, many individuals and corporations aren't using it very effectively. I will show you some good techniques to use the two biggest Social Networks (Facebook and Twitter) and also provide you with some bonus tips on other ways you could connect with people online. I am going to be using the travel industry as an example but nearly everything I suggest can be used in multiple industries and niches.

Facebook is usually a good way of extending the reach of your blog and sharing it with your friends or family (if your prepared to take that step). I suggest that you setup a Facebook page as the home for your blog on Facebook. You could set your blog posts to automatically post to this Facebook page. Once your page is set up, it is advisable totry to look into making a custom landing page. The default landing page for new people (to your page) is the wall. This can be jam-packed with information and might turn people off which means they'll never get back. A landing page is specially designed to offer people more info about exactly what to anticipate from your page and encourages them to "Like" it.

Once your page is set up you can begin telling people about it. You could include a Facebook Like box for your blog or site to convert visitors into Facebook fans of your page. You are able to market it to your friends and family as well as any other forums or online communities you are a a part of.

After you have a Facebook Page that's attracting people it is important for you to keep them there. Post to your page regularly with interesting content and endeavor to pose questions that encourage a response. You are trying to get others to interact with your page compared to just lurking.

Twitter is another fantastic tool for networking, especially amongst the travel community. There are discussions about travel going on constantly. You can find these discussions by searching some of the following hashtags. #ttot #lp #rtw #tni #matador Once you find an interesting tweet or link posted in twitter, respond. Give the tweeter props for posting it, retweet their link, or offer your thinking or advice. Your ultimate goal should be to start building relationships online with people so that they will in return check out your blog post or share your links.

1 last technique to team up with individuals who havethose people who have similar interests online is through the utilization of forums. Forums are online discussion groups usually based around particular topics or industries. A terrific travel forum is the Lonely Planet Thorn Tree Forum. It's a excellent place to meetto connect with those with similar goals, feelings, and desires. You will get and provide travel advice, meet new people to travel with, or perhaps just swap travel stories. These types of forums exist for nearly every industry/niche imaginable. Usually they are free to join and you are able to back-link to your website from them in your signature. They can be a very good way of getting targeted traffic to your site as well as getting the word about your products or services without seeming spammy.

Hopefully this article can provide you some ideas on how you should use Social Media to properly drive traffic (and sales) to your website or blog. I've used examples coming from the travel industry still the strategies outlined can be applied nearly anywhere on the net. So get out there and begin getting social!




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