Monday, October 14, 2013

The Role Of Hospitality Sales Training In The Business World

By Catalina Nielsen


Training help people acquire knowledge which they do not have. They are able to get the skills necessary foe the accomplishment of the task through which the program is meant for. However, program is a wider subject to discuss and hence it is broken down into a more specific objectives in life. It can be done for accountants, entrepreneurs, students, engineers and other purposes. The hotel industry is one of the sectors that the program caters for and so it is majorly done through the hospitality sales training.

This results from the increase in the number of hotels that almost offer the same type of products to the consumers.To enhance survival in the industry, the different players have to employ the most qualified marketers to sale their products to the clients. Since most customers prefer the highly professional sales personnel than the less skilled personnel.

This calls for comprehensive and extensive training for the sales people to attract new customers as well as retaining the old clients.The services offered by the hospitality business enterprises may be similar in a manner.

Through the conversation with the customers, they able to identify the market gap and help solve this problem. They come up with new products that are able to address this discrepancy in the market. With the stiff competition experienced in the market smart marketers are needed to increase the revenue of the company.

In connection to this, the hotel marketers also conduct various marketing research on the customer behavior patterns market gaps as well the performance of the products of the company in the market. Conducting a market is an involving task that requires the deeper understanding of the market structures settings and the environment. This therefore creates the need for a comprehensive and thorough education of these marketers.

When proper training is done to the professionals, no doubt that very good marketers are produced at the end of the day. Apart from the sales of the business products to the clients, these people also engage in other activities.These include that of managing the selling time and territory.

The marketing strategies may involve the aspect of introduction of a new idea in form of service into the existing market, introducing the same service or establishing new business or markets for the same product as well introducing high level of product promotion and reducing the prices.

Through this they are able to give professional advice to the top management of the business to ensure that rational decision. New investments are usually exposed to some uncertain situation that might be disastrous to the start up business and this call for a thorough and exploitative market research and investigation of the market to minimize such losses that might arise from the new enterprise.

Hotel as a business enterprise is as well faced with different financial risks that are exposed to other business. Ranging from stiff competition in the market, to the most complex demographic dynamism in the market. However, offering proper hospitality sales training has helped a lot in understanding the market, customer satisfaction and even creation of new enterprises to increase sales




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