Tuesday, October 5, 2010

The Basics Of Betting On Sports Futures

By Ross Everett

Many serious sports bettors consider the futures wager the province of rank amateurs trying to go for the big killing. They're the sports betting equivalent of the wanna-be stock investor who always gripes if only I had bought Microsoft when they went public. They're not the type who'll do the work to grind out profits in the market, nor are they forward thinking enough to find the next big company to go public. They'd rather lay some money on a high priced dog and hope for the best, which seldom (if ever) occurs. Right now at some sportsbooks a $100 bet on the Cincinnati Bengals to win the 2010 Superbowl will pay back $10,000. The problem is that the true odds of Cincinnati winning the Superbowl are probably in the range of 50,000 to 1 which makes the +10000 you're getting in this bet a bad value from the get-go.

For the more serious bettor, there's a number of obvious problems with futures wagers. They require that your wagering 'capital' be tied up for months. Furthermore, once you've placed your bet you're at the mercy of injuries, suspensions, trades and the other numerous factors that can spell defeat for a sports team. It's no simple task keeping up with these variables on a day to day basis, and predicting them over a longer term is the province of psychics and not sports handicappers.

So why bet futures at all? More so than anything else, its essential to think of sports wagering not in terms of who wins or loses, but in terms of value. Properly utilized, future book wagers are often a great source of value. Below are some of the ways I like to use future wagers:

Futures can present an opportunity to 'earn' a greater value on certain bets. For example, it has become common for sports books to take action on entertainment events like the Academy Awards. By paying close attention to Hollywood gossip and entertainment news, a bettor can actually have a better take on these outcomes than the bookmaker.

Some books even take bets on the major awards like 'Best Picture' and 'Best Director' before the nominations are actually announced. In this situation, a bettor who can read the 'buzz' on which films will be nominated can find substantially better values before the nominations are announced.

Making the Academy Awards an even better candidate for futures wagers is the nature of the film business itself. The release schedule for films is set well in advance, and after the year end cut off date no 'surprise' releases can sneak in to consideration. At this point, its relatively easy to narrow down the serious contenders and with some work to come up with a 'short list' of Oscar candidates.

Futures wagers are also effective for finding value in a sports betting paradigm. By its very nature, sports presents more variables to deal with than does the movie industry. The top teams are well known by both the linesmakers and general public, and seldom can be found at a value price. For example, you can already bet that the New England Patriots will win the 2010 Superbowl but you can be sure that you're not going to get a good value price on such a well known 'public' team.

The place to find value in this sort of proposition is to look at the less obvious teams. A few years ago an associate of mine took positions on several teams NHL that started slowly, including the Calgary Flames at 40/1. By the end of the regular season they were down to prices as low as 5/1 or 6/1.

This play wasn't based on any sort of certainty that this team would win the Stanley Cup, but rather on the value they presented. In other words, the true odds of this dark horse Cup win is more in the range of the current price so the 40/1 is a clear overlay. Once the playoffs begin, this sort of positional play offers a lot of options to hedge and to lock in a profit.

Also, don't forget to consider 'the field'. Many futures wagers lump a number of teams or competitors together as 'the field' and offer a single price to bet them all. Occasionally, the quick thinking handicapper can find unique value situations. For example, after Dale Earnhardt's tragic death in 2001 some sportsbooks continued to offer a 'field' position on rookie of the year. A bettor who followed NASCAR closely would have quickly realized that Kevin Harvick--who replaced Earnhardt in his Richard Childress racing Chevy--qualified for the 'rookie of the year' award and could have bet the field at prices as high as 15/1. After he won his first race, the price for 'the field' dropped to 2/1 and by midseason 'the field' was a -250 favorite.

While this sort of situation is unique, there have been other situations where 'the field' presented good values. At one point, it wasn't unusual to find a 'field' bet on NASCAR road races that included the road course specialists like Ron Fellows and Boris Said--meaning you could bet these 'ringers' and several others with one bet! Again, these opportunities don't come around often but the value they present justifies paying close attention to them.

As a postscript, I want to emphasize the importance on shopping around any futures play for the best price. Shopping points is a smart thing to do on any wager, but the differences from book to book are frequently most extreme with futures plays. A little legwork can yield a substantially better price and the resulting better value.

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